Freedom is the entrepreneurs greatest gift. It empowers them and their team to do great things. Helping entrepreneurs expand their freedom guides everything we do, it strengthens our resolve and makes us who we are.
Value 1: Growth requires Truth and Courage.
We understand that all progress begins with the truth and an act of courage. It is our mission to provide an environment wherein entrepreneurs own their truth and where great acts of courage are consistently encouraged, demonstrated, and supported.
Value 2: Plan for Achievement.
I’m too busy is the entrepreneur’s kryptonite because it develops the mindset “I don’t have time” and the entrepreneur who has no time loses his freedom, his resourcefulness and creativity, and his ability to transform complexity into simplicity. Our belief is that if you’re not free to innovate and create, then you’re dead and just haven’t fallen over yet. We believe in planning for 10X growth and doing the vital things that make its achievement certain.
Value 3: Make Everything Excellent.
Excellence is a result won by training and habituation. We do not act rightly because we have virtue or excellence, we have those because we have acted rightly. We are what we repeatedly do, excellence then is not an act, it’s a habit. We are committed to the achievement of excellence.
Value 4: 10X Growth is Entrepreneurial.
When we commit to 10X growth, we are committing to make ourselves and our organizations 10x better. Our current assumptions have expired. We are rewriting the rules to create exponential multipliers, simplify the complex, expand our freedom, and grow our future.
Value 5: Scorecards Drive 10X Growth.
The most practical tool we have for driving 10X growth is the scorecard. We measure mindset and activity because both are within our direct control. We also measure achievement because achievement is the fuel for future acts of courage and exponential growth.
Value 6: Entrepreneurism is the Ultimate Playground.
Our work is our FUN. Everything we do is a fascinating adventure. The research, testing, experimentation and acts of courage are like bucket list adventures we get to enjoy. We bask in the thrill of facing new challenges and take great pride in the work we do and the difference it makes.